KILANY

(Social Media · 2026)

Aboelwafa Contracting

Aboelwafa Contracting cover
Client
Aboelwafa Contracting
Services
Social Media
Year
2026
Agency
DLight Media Solutions

Social design for Aboelwafa Contracting, a construction and ready-mix company established in 1974, mixing real site photography with bold type and national-moment campaigns.

The account sits between corporate credibility and social energy. Real site photography carries the trust, while a consistent header, colour grade and bilingual footer carry the brand.

(Challenge)

A contractor's feed can turn into a gallery of site photos. Each post needed one clear message, safety, quality, experience or a national moment, and a composition that stands on its own.

(Creative Direction)

Blue-sky colour grading over real sites, large confident headlines, and bigger conceptual scenes for national moments such as the national team's World Cup run, Eid and Labour Day.