KILANY

(Social Media & Ads · 2026)

Mago Expo

Mago Expo cover
Client
Mago Expo
Services
Social Media & Ads
Year
2026
Agency
DLight Media Solutions

Concept-led Arabic ads for Mago Expo, a retail and store-solutions brand: everyday retail ambitions and problems turned into memorable visual ideas.

The ads show an owner walking through a shop before it is built, a tape measure bent into a question mark, a shelf tower about to fall, a wall knocked through and money thrown away on one wrong decision. Each turns one familiar retail challenge into a single clear visual with a short Arabic line.

(Challenge)

Store solutions are a niche and technical offer. The ads had to make shop owners stop and think 'that's me', and lead to the brand without leaning on a product photo.

(Creative Direction)

Realistic, warm scenes with one exaggerated idea, a consistent orange highlight for the headline, and quiet space left for the copy.