(Challenge)
Ferrari's first four-door car has to feel like a Ferrari without leaning on a racetrack or speed blur. The image needed pedigree, not pace.
(Automotive Key Visual · 2026)
Ferrari Purosangue
- Brand
- Ferrari
- Services
- Automotive Key Visual
- Year
- 2026
- Project
- Self-initiated
A self-initiated key visual that takes the Purosangue's name literally: Ferrari's 'thoroughbred' shares a timber riding arena with a thoroughbred horse.
Purosangue means thoroughbred, so the idea writes itself once you say it out loud. The car and a chestnut horse stand side by side in a circular wooden arena under Alpine light, two animals bred for the same thing, then the frame opens into a small collection of wide shots and macro details.
(Creative Direction)
Warm late-afternoon light, a curved timber gallery that echoes the car's roofline, and a horse whose line mirrors the body. Silver paint and honey-coloured wood keep the palette quiet, so the Cavallino badge is the only saturated colour in the detail shots.
(Process Notes)
- Generated the arena, car and horse as separate AI layers, then composited, relit and colour-matched them by hand.
- Upscaled the final frame to 6,000 px so it holds up as a print-size key visual.
(Key visuals)
The Campaign
(Behind the visual)
Before / After
