(Challenge)
An offer with four parts (two sizes, a gift, a wash count and free delivery) had to read in seconds without turning into a price list.
(Offer Film & Key Frames · 2026)
Toshiba x Finish
- Client
- Toshiba Lifestyle Egypt
- Services
- Offer Film & Key Frames
- Year
- 2026
- Agency
- DLight Media Solutions
A launch offer for Toshiba's new dishwashers, made with Finish: buy and install a 13 or 15 place-setting dishwasher and get two packs of Finish Ultimate, enough for up to 90 washes, with free delivery when you order online.
I designed the offer as a set of static key frames in Toshiba red and white, one message per frame: the new offer, the two dishwasher sizes, the Finish gift, the 90 washes and free delivery from the website. The frames set the look of the 34-second film for Toshiba Lifestyle Egypt; the motion, the AI-generated home scenes and the edit were done by other members of the team.
(Creative Direction)
Bold Arabic type on Toshiba red, comic-style burst lines and an 'offers' ribbon for energy, then a switch to clean white frames when the Finish gift and the online order come in.
(Key frames)
The Frames
