(Challenge)
Samurai imagery is everywhere. The series needed one quiet, controlled mood that feels cinematic rather than another action pose.
(Key Art Series · 2025)
Samurai
- Brand
- Samurai
- Services
- Key Art Series
- Year
- 2025
- Project
- Self-initiated
Samurai
The Art of Silence: a self-initiated key art series about a lone samurai on a moonlit bridge, with brush-stroke type that bleeds red across the scene.
'Under the moon, honor never sleeps.' A single warrior stands on a stone bridge in front of a full moon, and the same world is reframed into close-ups, a sword shot and text-led variations, like a film's poster campaign.
(Creative Direction)
A cool violet night, a huge moon and a symmetrical bridge give stillness, while the red brush lettering is the only violent mark. The tagline 'The Art of Silence' is set small, so the silence stays loud.
(Key visuals)
The Campaign
