(Challenge)
A grand tourer sits between luxury and performance. The visuals needed to promise both in one frame without falling back on a studio shot.
(Automotive Campaign · 2025)
BMW 8 Series
- Brand
- BMW
- Services
- Automotive Campaign
- Year
- 2025
- Project
- Self-initiated
Drive Beyond: a self-initiated campaign for the BMW 8 Series Coupé, set on painted racing lines that curve across a violet dusk landscape.
One world carries the whole campaign: a blue 8 Series on a road of painted track lines under a violet sky. From it come the hero layout with the 'Drive Beyond' headline, a bold brand layout and a set of detail shots, from the front grille to the open door and the cabin.
(Creative Direction)
Racing stripes become the landscape itself, so performance is in the ground the car stands on, while the soft violet dusk keeps it premium. Typography is wide and italic for momentum, and the BMW roundel and 'Sheer Driving Pleasure' sign off every layout.
(Process Notes)
- Built the scene in stages: isolated car, base landscape, colour grade, then the branded layout.
(Key visuals)
The Campaign
(Behind the visual)
Before / After
