(Challenge)
Capability is easy to claim and hard to show. The frame had to make the car's off-road confidence obvious at a glance.
(Automotive Key Visual · 2025)
Range Rover Sport
- Brand
- Range Rover
- Services
- Automotive Key Visual
- Year
- 2025
- Project
- Self-initiated
A self-initiated poster series for the Range Rover Sport: the car balanced on a split rock above a gorge, framed by a monumental ROVER wordmark.
The series puts the Range Rover Sport where no road goes, perched on the edge of a broken cliff, with the brand name built behind it like a landmark. It runs in a dusk version, a night version and a dark chrome treatment, plus a square poster.
(Creative Direction)
A huge wordmark gives scale, the rock gives risk, and the car sits calmly in the middle of both. Each version changes only the light and the letter finish, so the series reads as one idea.
(Key visuals)
The Campaign
