(Challenge)
Track cars are usually shown at speed. The challenge was to keep the aggression of the GT3 RS in a completely static frame.
(Automotive Key Visual · 2026)
Porsche 911 GT3 RS
- Brand
- Porsche
- Services
- Automotive Key Visual
- Year
- 2026
- Project
- Self-initiated
Pure Track DNA: a self-initiated key visual and teaser for the 911 GT3 RS, a track car caught at rest in a raw concrete courtyard.
The GT3 RS is built for the circuit, so the campaign shows it standing still and lets the stance do the talking. A violet car sits in an open concrete courtyard with a slice of sky and a few branches above, delivered as a hero key visual, clean and branded versions, and a text-led teaser.
(Creative Direction)
Hard daylight on raw concrete, a low rear three-quarter angle that shows off the swan-neck wing, and violet paint as the only colour in the scene. The wordmark 'Pure Track DNA' is set in an italic, motorsport-style face.
(Process Notes)
- Started from a blue base render, then recoloured the car, rebuilt the lighting and added the courtyard opening and foliage.
(Key visuals)
The Campaign
(Behind the visual)
Before / After
