(Challenge)
An electric SUV is usually sold on range and technology. For a family audience the campaign had to lead with the people inside it.
(Arabic Ad Campaign · 2025)
MG ZS EV
- Brand
- MG
- Services
- Arabic Ad Campaign
- Year
- 2025
- Project
- Self-initiated
A self-initiated Arabic campaign for the MG ZS EV 2025 built around one warm moment: a father and son walking home beside the car at golden hour.
'Enjoy the family journey with MG ZS EV 2025.' Instead of a spec sheet, the ads sell the feeling of arriving home, with a father, his son and the car in front of a modern house, framed by foliage, in dusk and daylight versions.
(Creative Direction)
Soft golden-hour light, wet ground for reflections and leaves in the foreground for depth. The Arabic headline sits high in the sky with MG red on the model name, and the body copy and logo stay small at the bottom.
(Key visuals)
The Campaign
